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Conference Session 86

Marketing on a shoe string

Management and Marketing

Congress track 4: Tools and techniques.

18 August 2013 13:45 - 15:45 | Room: Nicoll 3

• Developing and launching effective and engaging videos without breaking the bank
  KATE CUSHON and GILLIAN NOWLAN (University of Regina Library, University of Regina, Regina, Canada)
• Evaluating the marketing success of libraries' social media presences
  SEBASTIAN MUNDT (Stuttgart Media University, Stuttgart, Germany)
• New model of library marketing for farmers and promotional creativity in action
  SUZANA TANASIJEVIC' (Public Library "Radislav Nikc(evic'", Jagodina, Serbia)
• Marketing information with social networking tools: Whatsapp application model
  AHMED RASHED HAMED ALMRZOOQI (Ministry of Education, Oman)
• Marketing from the inside out: how we marketed to staff to spread the word to our members
  CHRISTINE BUSBY (New Zealand Institute of Chartered Accountants, Wellington, New Zealand)
• Involving customers in redesigning and marketing the library
  KATARIINA ERVASTI (Vantaa City Library, Hakunila Library, Vantaa, Finland), MINNA SAASTAMOINEN (Vantaa City Library, PR, Vantaa, Finland) and MARKO NISSINEN (Vantaa City Library, Hakunila Library, Vantaa, Finland)
• Renewing the marketing strategy: from meeting user needs to values creation
  OLGA EINASTO (Library Services Department, University of Tartu Library, Tartu, Estonia)
• Going green as a marketing tool for libraries: environmentally sustainable management practices
  PETRA HAUKE (Berlin School of Library and Information Science, Humboldt-Universität zu Berlin, Germany) and KLAUS ULRICH WERNER (Philological Library, Freie Universität Berlin, Germany)